1000MILES - The First Airport themed retail shop in Hong Kong

HONG KONG, CHINA -  Media OutReach  - 11 October 2018 -  Work Life Balance is gaining more awareness among Hong Kongers in recent years. People love to explore the world with family and friends and create countless memorable journeys. Some challenge themselves by skydiving, skiing and some love to go hiking and camping. As the city's one-stop shop for travel and outdoor accessories, 1000MILES provides travellers the gears they need, and get them well prepared for their trips no matter where they go.

Gears for Travellers

1000MILES provides Hoka One One, Merrell, PacSafe, The North Face, and numerous kinds of international outdoor brands for sports lovers and travellers. Sports apparels, shoes, backpacks, safety accessories, and outdoor accessories are all available at 1000MILES.

Innovative "Searching C" Products

1000MILES collaborates with creative brand Searching C ， providing innovative travel accessories for travel lovers, such as mini wireless iron, portable coffee tumbler, mini camera and smart phone accessories, 1000MILES hopes to bring surprises to their shoppers and bring joy and convenience to all travellers.

Airport themed interior design

"Starting point of a Journey - Aviation" - it is the interior design concept of 1000MILES. The design comprises of 3 parts: Part 1 -  The right side of the store which is full of travel ideas - flags of various countries, boarding passes, travel destinations, and that creates the background of the store design. Part 2 - The cashier located at centre of the store represents the check in counter of the airport and there is a baggage conveyor next to the cashier, assembling the airport design concept.

Part 3 - The shoes fitting area located in the left of the shop, has the concept of boarding area of the airport, which lifts up the design concept as a whole. The key focus is the runway area in front of the cashier, with illuminating effect and VR technology, the design connects shoppers and the shop. 1000MILES hopes to create a comfortable shopping experience to shoppers with this innovative store design and give shoppers an unforgettable memory.

About 1000MILES

The brand name takes inspiration from "Dao De Jing" of Lao Tzu. There is a motivational quote "A journey of a thousand miles begins with a single step." A road of thousand miles has to start from the very beginning. Even the longest venture has a starting point and endurance is the key to success. To convey this meaningful message, the Brand Founder establishes 1000MILES - the first ever airport themed retail shop in Hong Kong, bringing high quality travel and outdoor accessories to sports lovers and travellers.

Shop Details:

Address: Shop 2409-10, 2/F, Sunshine City MOST TOWN,

18 On Luk Street, Ma On Shan, New Territories.

Opening hours: 11:00 - 21:00

Facebook Page ：＠ 1000MILESHK

Logo: https://drive.google.com/open?id=1arVBhELxyKc7Tf5uTBhUcfSvrYB_BDZj

Images: https://drive.google.com/drive/folders/1tYfW8zB9KsjidGvJy1Q6nvXxJOC6WY57

Video -- Welcome to the 1000MILES

https://drive.google.com/open?id=1_bJGJFGD0_Fa88sfrPIfkdQSAWiQiCPX

Video -- 1000MILES Stories: https://drive.google.com/open?id=11_n311FUQQuABC4teStWqNwc_WvHemt8

Facebook Fanpage : https://www.facebook.com/1000MILESHK

Media Contact:

Onyx Lau

Tel.: 5377 5523

Email: onyx@peerich.com.hk