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The backlash and anguish over Huawei’s backfired promotion, as told by the internet

The backlash and anguish over Huawei’s backfired promotion, as told by the internet

By now, you’ve already heard about the utter chaos unfolding at Huawei stores and retailers across the country — pandemonium caused by a misfired marketing stunt by the company as part of its National Day commemorations. 

Hell hath no fury like Singaporean uncles and aunties who feel cheated out of a sweet deal. Grizzled veterans when it comes to bargain-hunting, folks aged 50 and up reacted vehemently after they were turned away from buying Huawei’s Y6 Pro smartphones (for just $54!). Even before the stores opened for business, Huawei claimed that its handsets were sold out islandwide thanks to the “unprecedented surge of demand”. 

“The company would like to thank members of the public for their continued support and regrets for the insufficient supply for the masses,” a company spokesperson stated to AsiaOne. 

“Huawei remains committed to bringing attractive offers to all and will continue to put the interests of customers at the forefront of its business.” 

Even participating retailers like Courts and Challenger had to turn queueing folks away, repeating the declaration that Huawei’s Y9 Pro handsets were all sold out. Of course, that didn’t do anything to quell the anger of the elder masses. The sheer amount of displeased crowds got so bad that Huawei actually had to shut down its stores and service centres in 10 locations across Singapore for the rest of the day. Armed police officers had to stand by at some areas to maintain order. 

Overall, an eventful Friday morning, to say the least. But enough words — we’ll just let you relive the moments of distress through all the pictures and videos shared on the internet earlier today. 


The signs

The queues

[embed]https://www.youtube.com/watch?v=wiIc0j9KhZw[/embed]

The drama

The memes

ilyas@asiaone.com

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