Ah, Carousell — always the bastion for Singaporeans looking to make a quick buck.
Aside from slinging calories, empty carbs and sugar, McDonald’s Singapore recently dived into the world of fashion.
Chic sleepwear to be exact — the fast-food chain’s McDelivery Night In service launched yesterday (Oct 7) and delivered exclusive loungewear sets to go along with purchases of Chicken McNuggets and McWings.
The limited-edition home wear merchandise is supposedly the brand’s way to give customers joyful moments together with their McDonald’s favourites in the comfort of their own home.
It’s a fun gimmick I guess, and wearing pyjamas adorned with fries and big macs seem to be one cosy way of professing your love for late-night junk food. Even the sleeping mask that comes in the McDelivery Night In Bundle says “dreaming of fries”.
But if you want to get your hands on the limited-edition lounge sets without the mass-produced foodstuffs, there’s always Carousell and its legion of profit-pursuing users.
Already, folks are selling the pyjama sets at prices of up to $120. Or rather, the price of 48 hamburgers.
Unwilling to part with that much cash? No worries, there’re cheaper listings that go for up to $60 — more than double the actual price of a McDelivery Night In Bundle ($24.90).
It’s pretty clear that the Carousell vendors are trying to capitalise on the fact that the merchandise is no longer available. The demand for McDonald’s-branded pyjamas appears to be big enough to bring down the McDelivery web and app platforms last night.
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If paying through the nose for loungewear ain’t your thing, the company promises that there’ll be a dedicated site where customers can pre-order ‘em. Capitalism at work? I'm lovin' it.
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ilyas@asiaone.com