Beyoncé launching haircare range nearly a year after teasing fans about it
PHOTO: Instagram/Beyoncé
PUBLISHED ONFebruary 08, 2024 3:10 AM
Beyonce is launching a haircare range nearly a year after she teased fans it was on the way.
The 42-year-old singer, who has an estimated net worth of US$800 million (S$1.07 billion), is set to add to her fortune with her Cecred line, which is to be released later this month.
She said alongside an Instagram video that showed her getting her locks washed: "Hair is sacred. The journey begins Feb 20. Visit Cecred.com."
The clip also showed an image of a white sheet draped over a television set showing images of a beauty salon and other women getting their hair done.
The business featured on the TV set was named Headliners Hair Salon - the name of the hair salon the singer's mum, Tina Knowles, 70, once ran, and where Beyonce's former girl group Destiny's Child used to sing for clients before they got their big break.
At the end of the video, a clip of Beyonce as a youth and her mum in the 1980s is shown.
The Instagram account for Cecred showed another video of social media comments and videos from fans talking about the new haircare brand - as well as a voiceover of Beyonce saying: "Obviously I grew up in my mother's hair salon."
As of Wednesday (Feb 7), the brand's website has a box to sign up for email notifications and does not detail what the Cecred product line might include.
In May, Beyonce referenced her mum's salon in a post that said: "Having learned so much on my hair journey, I've always dreamed of carrying on her legacy."
Beyonce has launched a series of perfumes over the years, including her recent fragrance Ce Noir, which sells for US$160 a bottle.