Jay-Z had to persuade Blue Ivy her parents were cool

Jay-Z used to have to try to persuade his daughter Blue Ivy that she has "cool" parents.

The 53-year-old rapper has Blue, 11, and five-year-old twins Rumi and Sir with music megastar Beyonce, 42, — who he married in 2008 — and explained that whilst his eldest now approves of her superstar dad now, that was not always the case.

Speaking on CBS Mornings, he told Gayle King: "She used to be frontin' on me a little bit. But [now] I catch her. I catch her in the corner, you know? Now she asks me, you know, if this is cool, if her sneakers [are cool].  There was a time where she was like, 'Daaaaad,' and I would say 'I'm cool. I don't know what you saying, I'm cool! You got cool parents! At your house, your parents [are] cool.'"

The Empire State of Mind hitmaker releases music through his Roc Nation independent label and explained that his masters will revert back to him but admitted that it is the choice of his children if they decide to sell the company when he is gone.

He said: "I needed to sell [my debut] album. And had I gone to a label, I don't think I would've been able to fully explore what was really happening, because I had the freedom and the independence to really talk about the real stuff that was happening in the streets, and happening for me and my friends at the time.

"From being an independent company from the beginning. And then going through the Def Jam system, not really understanding how that works. And them having my masters... then goin' back to Def Jam as the president. 

"And then saying, 'OK, I'll do this job. And part of this job is I have to — my masters have to revert back to me. You know, if they decide to sell it, then it's up to them."

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