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How much do Singapore Airlines' home delivery & inflight meals cost anyway?

How much do Singapore Airlines' home delivery & inflight meals cost anyway?
The details were announced by SIA following its decision to launch three new initiatives to engage customers on the ground.
PHOTO: Singapore Airlines

Over the weekend, while the rest of us normies were watching Emily in Paris in our PJs, approximately 900 people boarded a plane for Singapore Airlines’ inaugural Restaurant A380 “dining experience”

Yes, these people paid money to sit on a plane, eat a pre-packed meal and (presumably) queue to use the restrooms, all without a holiday destination at the end of it all to look forward to. I am just as mystified as you are.

And, whoa, just how much does this Sisyphean experience cost? Let’s take a look. 

Restaurant A380: Singapore Airlines “inflight” meals

According to the Singapore Airlines web page for Restaurant A380, this is how much it cost to dine on a grounded airplane.

Restaurant A380 @ Changi Price (incl. GST)
Economy Class $53.50
Premium Economy Class $96.30
Business Class $321
Suites $642

All four days —  Oct, 24, 25, 31 and Nov 1 — are sold out, FYI. You can still join the waitlist for Oct 31 and 1 Nov.

Just like “real” inflight dining, you get to select your dishes. Of note: There’s a Peranakan menu designed by Lee Kuan Yew’s niece, Shermay Lee, featuring nasi lemak. It also comes with up to 2 alcoholic drinks and free-flow non-alcoholic beverages, a tour of the A380, an inflight movie and a souvenir. 

[embed]https://www.youtube.com/watch?v=LaZ7eAEiDbY&feature=emb_logo[/embed]

Note that the Restaurant A380 experience is payable in cash only (not KrisFlyer miles). 

SIA@Home: Singapore Airlines home delivery meals

If you couldn’t get a slot for Restaurant A380 or don’t wish to be confined in a tight space with plebs, you can also purchase a SIA@Home package — basically an inflight meal delivered to your home. 

Here’s the price list for the 7 packages. 

SIA@Home Price (cash) Price (miles)
Business Class Wine and Dine for 2 $308.16 38,520
First Class Signatures for 2 $350.96 43,870
Business Class All-Inclusive Experience for 2 $415.16 51,895
First Class Wine and Dine for 2 $479.36 59,920
First Class Champagne and Dine for 2 $607.76 75,970
First Class Wine and Dine, with Tableware for 2 $736.16 92,020
First Class All-Inclusive Experience for 2 $950.16 118,770

There are many permutations available, so let’s just imagine we have unlimited money and run through the options. Decisions, decisions…

Seat class: Only Business Class or First Class available. First comes with caviar; Business doesn’t. Opt for Business if you’re poor.

Extent of experience: The cheaper “Wine and Dine” experiences do not come with plates. Meanwhile, the “All-Inclusive Experience” comes with a 22-piece tableware set so your SQ Suites-themed dining room can finally be complete. Either way, you need to do your own washing up.

Cuisine: Choose from French, Australian, Indian, Indian vegetarian or Japanese. For simplicity, we used the prices for the first 3 — the Indian veg one is a little cheaper and the Japanese one more expensive.

You can pay for SIA@Home with your KrisFlyer miles if you wish. That’s probably a sensible choice given these dreadful times we’re in — who can say when we can redeem flights again? Even The Milelion, who famously ordered a First Class for 2 and lived to tell the tale, paid in miles.

Bonus! Inside SIA: Singapore Airlines tours

Other than inflight meals and food delivery, you can also “support Singapore Airlines” by paying for Inside SIA, a behind-the-scenes tour of SQ’s training facilities.

Inside SIA Price (cash) Price (miles)
Adult (13 years & up) incl. meal $32.10 4,012
Child (3 to 12 years) incl. meal $16.05 2,006
Add on: Flight simulator experience $535 (for 3 pax)
Add on: Junior cabin crew experience $94.16
Add on: Wine appreciation $40.66
Add on: Grooming workshop $94.16

The basic admission fee includes a meal + goodie bag. You can add on extra $$$ if you want the following specific experiences.

  • Flight simulator experience: Play in the same flight simulator SQ pilots use for training. Price is for up to 3 pax.
  • Junior cabin crew experience: Get your kids to role-play as cabin crew and “learn customer service skills” for a day.
  • Wine appreciation: Wine-tasting session (4 wines with cheese) with SQ sommeliers.
  • Grooming workshop: Learn how to “achieve the Singapore Girl look” through a makeup and hair tutorial.

Inside SIA happens over two weekends, on Nov 21, 22, 28 and 29. You can start booking on KrisShop on Nov 1, 2020, and yes, KrisFlyer miles are accepted.

Why do people even pay for these “experiences”?

Now that I’m done gaping at the expensive price tags and downright bizarreness ($94 for a chignon tutorial? Really?) of these Singapore Airlines experiences…

The real question is: Why are people paying good money to eat airline food? 

That was also the question on this Straits Times journo’s mind. But she’s infinitely braver than I am: She actually posed the question to some interviewees. It takes guts to cross-examine people about their privilege in the middle of a recession.

As expected, most gave answers along the lines of supporting Singapore Airlines and helping to save jobs. Hm… virtue signalling much?

Meanwhile, another ST article about the opening of Restaurant A380 gave us a more prosaic (but believeable) answer: some are spending on these experiences to “make up for not being able to [travel]”. Now, that’s the self-interested Singaporean we know and love!

In any case, it’s your money (or miles), so don’t let my sour grapes get to you.

This article was first published in MoneySmart.

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