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Milo and Adidas collab to launch limited-edition T-shirt and pin collection

Milo and Adidas collab to launch limited-edition T-shirt and pin collection

Milo and Adidas collab to launch limited-edition T-shirt and pin collection
Milo is collaborating with Adidas to launch limited-edition T-shirts and pins to celebrate the beverage brand's 75th anniversary and Singapore's 60th birthday.
PHOTO: Nestle Singapore

Milo fans, here's a drop you'll want to look out for. 

The beverage brand has collaborated with Adidas to launch a limited-edition apparel collection featuring T-shirts and a pin in celebration of the former's 75th anniversary in Singapore and SG60, Nestle Singapore announced on Friday (June 27). 

From July 1 to Aug 10, the Milo x Adidas We Can One t-shirt (worth $59) will be available in two designs: black with graphic prints of fully coloured Milo tins and white with a sketch design of the Milo tins in the brand's iconic green shade. 

Sizes range from small to extra large. 

The limited edition We Can One t-shirts will be available in two colours and sizes from small to extra large. PHOTO: Nestle Singapore

As for the Milo pin (worth $12), it'll pay tribute to one of Singapore's nostalgic breakfasts — a saltine cracker dipped in a mug of Milo beverage. 

The pin's design features a saltine cracker dipped in a mug of Milo. PHOTO: Nestle Singapore

You can redeem the T-shirts online and in-store with the purchase of selected Milo products, and pins will only be available for redemption for online purchases. 

For those buying in-store, purchase $60 worth of Milo ready-to-drink beverages like Milo packets, cans and bottles, reserve the T-shirt and book a redemption slot online to redeem it at an Adidas outlet. 

Those purchasing online will need to fulfill a minimum spend of $75 on Milo powder products such as sachets and tins or ready-to-drink beverages (packets, cans and bottles) and select a T-shirt and pin to have them delivered to your doorstep. 

The offer is available while stocks last and applies to purchases at FairPrice, Sheng Siong, Giant, Cold Storage and e-commerce platforms including FairPrice Online, Redmart and Lazada. 

The mechanics for redemption vary across retailers, and more information can be found on Milo's promotion page at nes.tl/MILOADIDAS25. 

In addition, there will also be a Milo van parked outside the Adidas Brand Centre Orchard on July 26, Aug 2 and Aug 9 from 2pm to 5pm in celebration of SG60. 

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carol.ong@asiaone.com

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