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Adidas gets $752m in orders for first batch of unsold Yeezy shoes: FT

Adidas gets $752m in orders for first batch of unsold Yeezy shoes: FT
Adidas Yeezy shoes are seen in a store on the day Adidas terminated its partnership with the American rapper and designer Kanye West, now known as Ye, in Garden City, New York, US on Oct 25, 2022.
PHOTO: Reuters

Adidas has received orders worth more than 508 million euros (S$752 million) for the first batch of online sales of its unsold inventory of Yeezy shoes, the Financial Times (FT) reported on Monday (July 24).

Adidas got orders for four million pairs across May and June, more than it expected, and it was unable to meet the demand, the FT reported, citing people familiar with the matter.

The company said in May it would start selling some of the Yeezy shoes from its defunct partnership with Ye, the rapper formerly known as Kanye West, at the end of May and planned to donate some of the proceeds to organisations fighting antisemitism and racism.

ALSO READ: As sales decline, Adidas faces pressure to find Yeezy fix

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