What you see isn't always what you get.

South Korean actor Lee Jun-hyuk currently endorses the clothing label Bean Pole, and his newest advertisement is making netizens laugh.

While it starts off looking like a regular commercial - the 41-year-old appears serene as he rides a bicycle in nature accompanied by calming background music - the tune cuts and the camera zooms out to show the reality.

Jun-hyuk has one foot on the ground, balancing himself on a penny-farthing and swaying his shoulders gently as four crouching men hold branches of leaves and run in circles behind him to mimic a moving picturesque background.

Another staff member is sat on a ladder, holding two electric air blowers to create a breeze.

Netizens took to the comments section to express their amusement.

"Jun-hyuk's acting is really great. I was totally fooled," said one netizen.

Another remarked: "Enough, I almost fainted because I couldn't stop laughing."

"I thought it was going to be a refreshing video, but it turned out to be a comical one," one mused.

Bean Pole didn't miss the chance to crack a joke in the comments section too: "The duck-walking is really hard."

syarifahsn@asiaone.com

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