GOODWOOD, ENGLAND  - A convertible Rolls-Royce with a back deck that opens up to reveal cocktail tables, fridges for champagne and a parasol matching the vehicle's baby blue colour scheme is now a reality - for one ultra-wealthy individual.

The "Boat Tail" car, so-called because its rear is shaped like a J-class racing yacht, was hand-built over four years according to the detailed specifications of an unnamed client of the elite automaker.

"The outcome is one of the most remarkable cars ever in history. I would even say it's probably not even a car," said Mr Torsten Muller-Otvos, chief executive officer of Rolls-Royce Motor Cars, which is based in southern England and owned by Germany's BMW.

"It's a masterpiece of art," he said as he presented the car to reporters at the company's factory in Goodwood.

The Boat Tail's price tag is not being made public, nor is the name of the buyer.

While high-net-worth clients have long had the option of having their Rolls-Royce cars customised with their preferred upholstery or gadgets, this car is different in that nothing in it is standard. The entire design and manufacturing process were bespoke.

It was produced by a new division of Rolls-Royce called "Coachbuild", also unveiled on Thursday (May 27). Only clients selected and invited by the company can have access to Coachbuild services.

For its first project, Coachbuild approached three ultra-wealthy clients who collaborated with Rolls-Royce designers.

An agreement was reached whereby the three clients would get cars that shared a common body, but would otherwise be highly personalised.

The vehicle shown on Thursday was the first of the three, and it reflected its unknown buyer's rarefied tastes.

It comes with two timepieces - "one for the lady and one for the gentleman", according to Rolls-Royce - specially made by Switzerland's Bovet 1822, that can either be worn on the wrist or mounted on the dashboard to serve as a clock.

The most eye-catching feature, however, is the rear deck, which has panels that rise up to reveal the cocktail tables, fridges designed to keep champagne at six deg C, compartments for crystal flutes, china crockery and silver cutlery.

"It is unfolding like butterfly wings and captures marvellous little details, be it champagne coolers, be it glasses, porcelain, cutlery, all hand-picked and hand-designed particularly for this very special car," said Mr Muller-Otvos.

"What you see here in the back is probably, technically, the most refined picnic facility on Earth."