BEIJING — Casual wear giant Uniqlo is facing calls for a consumer boycott in China after the chief executive officer of the clothing company's owner said it does not source cotton from China's Xinjiang, which has faced allegations of forced labour in recent years.

Fast Retailing CEO Tadashi Yanai made the comment during an interview in Tokyo with the British Broadcasting Corporation that was published on Nov 28.

Two hashtags on Yanai's comment went viral on Nov 29 on Chinese social media platform Weibo, where several users slammed the company and vowed to never purchase its products.

"With this kind of attitude from Uniqlo, and their founder being so arrogant, they're probably betting that mainland consumers will forget about it in a few days and continue to buy. So, can we stand firm this time?" one user wrote.

Fast Retailing did not immediately respond to a request for comment.

Asked about Yanai's reported comments at a press briefing on Nov 29, Chinese foreign ministry spokesperson Mao Ning said she hoped "companies can eliminate political pressure and bad interference and independently make business decisions in line with their own interests."

China is Fast Retailing's biggest overseas market and it has more than 900 stores on the mainland. Greater China, including Taiwan and Hong Kong, accounts for more than 20 per cent of the company's revenue.

The issue of sourcing from Xinjiang has been a geopolitical minefield for foreign firms with a large presence in China.

This was demonstrated by the consumer boycott Uniqlo's rival, H&M, faced in China in 2021 for a statement posted on its website where it expressed concern about the allegations of forced labour in Xinjiang and said it would no longer source cotton from there.

H&M saw its stores removed from major e-commerce platforms and its store locations moved from map apps in China as it bore the brunt of consumer anger at companies refusing to source cotton from Xinjiang, although other Western brands including Nike, Puma, Burberry and more were also caught up in the controversy.

In September, China's commerce ministry launched an investigation into PVH, the parent company of Calvin Klein and Tommy Hilfiger, and in a statement said PVH was suspected of "unjustly boycotting" Xinjiang cotton and other products "without factual basis".

PVH has said it will respond in accordance with relevant regulations, media has reported. 

Source: Reuters